Are You Reminding Me or Annoying Me?
One of the very first areas I started blogging about on Dose of Digital dealt with medication compliance. After working on compliance challenges for my final two years at AstraZeneca before moving to...
View Article10 Things to Do First in Digital Marketing
I’m at the ePharma Summit conference today and have heard a lot of good information about what pharma companies should be doing next in digital marketing. The usual “sexy” topics like social media, of...
View ArticleForget Social Media, Start Here
A few weeks ago, I shared with you my slides from a presentation I was giving at the ePharma Summit. My topic was “10 Things to Do First in Digital Marketing.” That is, 10 things you should try first...
View ArticleYour Computer Is the Next Wonder Drug (Video)
For those who have been following the blog, you know that I recently spoke at the SXSW conference in Austin (more details here including why pharma companies should care). My talk was entitled: Your...
View ArticleWhat is the Future of Healthcare? [Video Presentation]
For those who follow this blog, you probably know that I’ve talked about where I see healthcare headed in the future. In particular, I’ve talked a lot about how digital technology will change the way...
View ArticleDigital Marketing Lessons from 2011’s Top Memes
I love memes. They’re simple. They get one point across. They tend to be amusing. I also like being “in the know” and there’s typically some backstory to the meme that you need to understand for it to...
View ArticleFDA’s Latest “Guidance” About Mobile Apps Is Much Ado About Nothing
If you spend any amount of time in this business, you no doubt woke up this morning with your Twitter feed loaded with “What the FDA’s Latest Letter Teaches Us About Mobile” tweets. I did. Let me boil...
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